identity DESIGN

lux somnium

The objective of this project was to take an existing company and rebrand them. The company I chose makes a new type of VR using a dynamic light field. 

INITIAL SKETCHES

LAYOUT & STRUCTURE

APPLICATION OF COLOR 

ICON DESIGN

This set of icons is designed for the interface that the user will see when they turn on their glasses. Each icon will act like a folder that holds the features or downloaded applications that are relative to that specific icon. 

BUSINESS CARDS

There are four different design variations for the front of the business card. One design utilizes a subtle pattern crafted with the brand mark. The other design features a large scale cropped version of the mark. These designs are cohesive but still have an individual feel. 

WEBSITE

Lux Somnium is based entirely around a visually stimulating experience. It only makes sense that the brand’s identity reflected this. The technology that we have created is unlike anything that anyone has ever seen and we want to share it with the world. This motive has led to a brand design rich in large scale aesthetic and engaging imagery